Many companies, whether they’re startups, entrepreneur run, or well-established businesses, are finding that brand name products are starting to lose in the popularity contest in competition with private label products. More and more, consumers are looking more towards low-cost or unique options for products they buy every day, such as their supplements, vitamins, minerals, and even skin and hair care products. This growing theme has many people, consumers and entrepreneurs looking to expand their profits, asking, what is private labeling?
What is Private Labeling?
Private labeling, also referred to as white labeling, is the act taking a product, or a whole inventory of products, manufactured by a company, and putting your own brand and label on it and selling and distributing it under your company’s name. This process has many benefits for your company, including the fact that it can potentially save your company quite a bit of money by purchasing quality goods at a lower price, rebranding them to fit your label, and distributing them to your loyal customers. Many big name companies have caught on to this trend and have found it to be extremely beneficial as an addition to their process, as it saves customers money and allows them to increase their selection of inventory.
What Are the Benefits of Private Labeling?
The benefits of private labeling are endless, no matter what kind of product you’re looking to private label. Those in the private label supplement industry, especially, have seen fantastic results in distributing bestselling supplement products, such as Private Label Green Superfood, Private Label Premium Phytoceramides with Ceramide-PCD® or Private Label Vitamin C Serum Featuring Ceramide NAP™ & Hyaluronic Acid, as it allows them to supply the demand their customers have for less expensive products without sacrificing quality. While receiving quality inventory at such a low-cost, many companies have taken the opportunity to expand their product line and explore the possibilities of variety, a facet of the private labeling process many customers have come to enjoy and take advantage of.
Speaking of Labeling
When private labeling, the label design can make or break the success of your product. It needs to convey your brand and the product features and benefits. It needs to stand out against other similar products. It also must meet FDA label requirements including the information and formatting required. The FDA and FTC also have guidelines on claims you can make. When private labeling, don’t forget the importance of the label! Tru Body Wellness offers free label design assistance to help with this critical part of the private labeling process.
To find out more about what is private labeling and the benefits of private labeling for your company, please visit online at https://www.trubodywellness.com/.